Crazy Crafts
acrilex products guarany products guarany products


Craft Essentials was established in 1996, as an importer-wholesaler supplying the needs of South African sewing, handcraft and stationery stores.
The CRAZY CRAFTS™ brand was launched in 2000 and with careful business planning and an efficient distribution network, it has become the most widely recognised retail craft brand in the Southern African region.
With imports from a wide range of international suppliers, and exports from South Africa to neighbouring African countries such as Botswana, Namibia, Zimbabwe, Zambia, Swaziland, Lesotho, Mozambique and Tanzania, Crazy Crafts is a steadily growing business, with a client base of more than 2500 retailers.
This flagship brand offers more than 2000 line items. We have 1000m² warehousing facilities and various methods of wholesale distribution. We constantly search for new items all over the world to satisfy the hungry craft market in Southern Africa.
In 2015, the company successfully negotiated sole distributorship agreements with both Acrilex and Guarany in Brazil, thereby gaining market share throughout the region.
In addition to several hundred independent retailers, CRAZY CRAFTS™ is an authorised supplier to several leading retail chain stores. These chains comprise a total of more than 400 stores across South Africa and neighbouring African Countries.
Our sales for the last 36 months have increased phenomenally, and many new supply contracts have been acquired for the years ahead.
Currently, we have twelve sales representatives covering South Africa and neighbouring countries who regularly service our more than 2000 sewing, handcraft, stationery, toy, pharmacy, packaging and gift store clients. We regularly exhibit at trade, craft and hobby expos, and the owner, Jan Balt, travels widely to search for new and innovative products and supplies at exhibitions and factories all over the world.
We are a well-established business and have sustained a healthy annual growth, making this organisation a stable, forward thinking powerhouse wholesaler in Southern Africa.

0861 CRAFTS (0861272387) • Tel: 011 660 3758 • Fax: 011 953 5782 • Email: